You can soon become so busy with the daily activities of the job that you lose sight of the results required altogether. The best way to refocus on results and not activities is to determine your key result areas and then make sure that everyone above you, at your same level, and below you is crystal clear about what they are. A key result area has three qualities: 1.
How to write goals kras for sales, marketing, hr, it, and finance
It is clear, specific, and measurable. You can determine exactly if the result has been achieved, and how well.
It is something that is completely under your control. If you do not do it, it will not be done by someone else. If you do it, and do it well, it can contribute significant value to your business and to your career.
How To Create A KRA (Key Results Area)
It is an essential activity of the business. A key result is an important output that then becomes an input to the next key result area, or to the next person. For example, in selling, a key result area is prospecting—finding new, qualified, and interested prospects to talk to about your product or service. Identifying and contacting new potential customers is an essential key result area of the salesperson. Once new prospects have been found, the next key result area is developing trust, rapport, and credibility with those prospects so that they will be positive and open to learning about your product or service.
These are additional key result areas in selling each one of which flows directly from completion of the previous one and concludes with getting resales and referrals from happy customers. There are key result areas in every job, and for the business as a whole. Your job is to determine exactly what they are for you, set schedules and measures for their completion, and then work on them every day.
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As an individual, make a list of your key result areas. What have I been hired to accomplish?
Set Clear Priorities Many problems arise in a business for a variety of reasons. First, neither the individual nor the boss is clear about the key result areas and the outputs required for the success of the business or department. Second, people are not clear about the priorities among key results and are easily distracted into doing things of low value.
But if you do it, and do it well and quickly, it can make a real difference in productivity and results.
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Find the Right People For example, a key result area of the manager is recruiting and staffing; finding the right people for the right jobs. But if you select the right people and put them together with others to form a right-performance team, you can make an extraordinary contribution to your business. Make a list of each of the people who report to you.
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